You can be faux hot!

Without nailing a snake to a tree! Jenna Dewan Tatum is in a sizzling new PETA campaign exposing the cruelty of the exotic-skins industry.

"Dewan Tatum was inspired to star in the ad after watching PETA's new video, "Cold-Blooded Horrors: Inside the Exotic-Skins Trade," which is narrated by Joaquin Phoenix. The undercover exposé reveals that snakes, alligators, and other exotic animals who are killed for their skins are commonly nailed to trees, bludgeoned with hammers, and skinned alive. Their mutilated bodies are still writhing when they are discarded, and it often takes hours for the animals to die, usually from shock or dehydration. Dewan Tatum hopes that her new campaign will convey that it's easy to have a killer look without having to kill and will discourage people from buying products that are made from exotic-animal skins."

"I couldn't believe that that is what happens for a wallet or a purse," said Dewan Tatum. "There's faux alligator, faux python. I think there's a lot of different things you can find―you just have to ask. Not only are you helping animals and not promoting cruelty, but you are saving money."

Photo/Interview PETA


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